Papers On Advertising Issues Page 2 of 62
Retailing Harry Potter [ send me this paper ] A 4-page Promotional Price analysis on Harry Potter books and movies. The author addresses how this book is being promoted in the television, print, internet/point-of-sale media. Bibliography lists 5 sources. JVpotret.rtf Filename: JVpotret.rtf
Liquid Candy Wars / Coca-Cola Versus Pepsi [ send me this paper ] 6 pages in length. It is a well-known fact that Coca-Cola and Pepsi have gone head to head in competitive business for many years, and have struggled to lure the consumer away from each other. Although Coca-Cola has maintained a healthy lead over Pepsi, Pepsi is in fact becoming a formidable opponent. This paper examines the tactics used by Coca-Cola and Pepsi and looks at the diverse strategy used to attract the attention of the customer. Bibliography lists 6 sources. Filename: JGAcolas.rtf
Broadcast Media Advertising / The Choice To Ban Ads? [ send me this paper ] 12 pages in length. Advertising is a company's primary means by which to sell its product; without television or radio advertising, businesses would have significantly less ability to successfully market their wares. However, there are guidelines even for such a seemingly innocuous concept as plugging one's product, for the advertising industry has become a well-versed and slick operation all its own. Through the years, a distinctive trend has been established with regard to the various methods advertisers employ in order to outshine the competition. Some of these practices are looked upon as being instrumental within such a cutthroat environment; others, however, are viewed as inappropriate and unacceptable. The writer discusses the fact that while the broadcast media are the focal points for such a vast array of advertising techniques, they does not reserve the right to censor public consumption. Bibliography lists 7 sources. Filename: BroadBan.wps
Can Broadcast Media Reject Ads ? [ send me this paper ] A 6 page essay detailing arguments concerning whether or not broadcast media (Tv, radio, etc;) should be allowed to reject advertisements based upon their content. (Comm/Media, Law, and Advertising). Bibliography lists 12 sources. Filename: Broamark.wps
"Am I Thin Enough Yet?"Sharlene Hesse-Biber [ send me this paper ] (3 pp) Am I Thin Enough? is the "question" half of a 1994 book title by Sharlene Hesse-Biber. The "rest of the story," Hesse-Biber claims, may be found by looking at The Cult of Thinness and the Commercialization of Identity. Although she doesn't directly accuse anyone she feels that there are societal forces at work, which are detrimental to women's health. Everyday, women are given the message that how they look is more important than how they think. Filename: BBthinn.doc
"Branding" & Advertising [ send me this paper ] An 11 page research paper that examines the relationship between establishing a brand name, i.e., "branding," and advertising. Numerous experts acknowledge that successful "branding" of a product or service is intrinsic to achieving and retaining customer loyalty. Bibliography lists 6 sources. Filename: khbradv.wps
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