Papers On Advertising Issues Page 3 of 64
“First Alert” Fire Alarms -- A Marketing Case Study [ send me this paper ] This 6 page report discusses the company “First Alert” and the smoke detectors it markets. It is a simple enough concept -- an unobtrusive, inexpensive, and effective device that can warn people that there is a fire nearby. A smoke detector should be considered as the first line of defense in saving lives and injury in case of fire. “First Alert” has become something of a household name in terms of residential fire protection. The company’s products offer a variety of features, not the least of which is affordability. Bibliography lists 5 sources. Filename: BWfireal.wps
“Marketing Is More Than Promotion, and Promotion Is More Than Advertising” [ send me this paper ] This 3 page paper examines the health care industry to support the argument that “marketing is more than promotion, and promotion is more than advertising”. The bibliography cites 5 sources. Filename: TEmarpromh.rtf
“Out of this World Superplay Action!”: An Analysis of a 1990 Advertisement in “Boy’s Life” Magazine [ send me this paper ] A 5 page analysis of this ad by Acclaim Enterprises, Inc. This paper emphasizes the direct marketing approach. No additional sources are listed. Filename: PPadGameSystem.rtf
“Pre-testing and creativity in advertising” [ send me this paper ] A five page paper which looks at the way in which pre-testing is perceived at various stages of the advertising campaign process, and whether it could be said to increase or decrease levels of creativity within the campaign. Bibliography lists 5 sources. Filename: JLpretest.rtf
“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign” [ send me this paper ] A 9 page overview of the development of MasterCard’s innovative advertising campaign. This paper details the research that went into designing the campaign. Bibliography lists 3 sources. Filename: PPmarketingMCpriceless.rtf
"Am I Thin Enough Yet?"Sharlene Hesse-Biber [ send me this paper ] (3 pp) Am I Thin Enough? is the "question" half of a 1994 book title by Sharlene Hesse-Biber. The "rest of the story," Hesse-Biber claims, may be found by looking at The Cult of Thinness and the Commercialization of Identity. Although she doesn't directly accuse anyone she feels that there are societal forces at work, which are detrimental to women's health. Everyday, women are given the message that how they look is more important than how they think. Filename: BBthinn.doc
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Remember: Not all papers contain examples of thesis statements. Some provide information you can cite in support of your own thesis. To determine if a particular paper provides an exemplary thesis, review its description carefully. If the content suggests that the paper makes an argument or sets out to prove some point, then that paper inherently supports a thesis.
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