Papers On Marketing & Consumer Behavior Page 3 of 243
Retailing Harry Potter [ send me this paper ] A 4-page Promotional Price analysis on Harry Potter books and movies. The author addresses how this book is being promoted in the television, print, internet/point-of-sale media. Bibliography lists 5 sources. JVpotret.rtf Filename: JVpotret.rtf
The Internet, International Marketing And Pacific Bell [ send me this paper ] A 12 page paper. Electronic commerce is growing exponentially. More than 2,000 businesses go online each month, yet, the one industry one would expect to find exploiting this medium - the telecommunications industry - has been the slowest to enter the medium. This paper discusses the telecommunications industry and electronic commerce, then, focuses on one company, Pacific Bell. The paper provides steps Pacific Bell must take to enter international marketing on the Internet and discusses the impact this venture would have on the company. Information is appropriate for any telecom company. Bibliography lists 18 sources. Filename: PGpac.wps
Liquid Candy Wars / Coca-Cola Versus Pepsi [ send me this paper ] 6 pages in length. It is a well-known fact that Coca-Cola and Pepsi have gone head to head in competitive business for many years, and have struggled to lure the consumer away from each other. Although Coca-Cola has maintained a healthy lead over Pepsi, Pepsi is in fact becoming a formidable opponent. This paper examines the tactics used by Coca-Cola and Pepsi and looks at the diverse strategy used to attract the attention of the customer. Bibliography lists 6 sources. Filename: JGAcolas.rtf
Entrepreneurial Use Of The Internet [ send me this paper ] A 6 page paper discussing some of the reasons for the raging success of some businesses in Internet sales, while others languish and complain that it just hasn't worked for them. The bottom line is that there is incredible potential for success on the Internet, but businesses must make it easier for consumers to find them and conduct business with them. The successes of Dell and Netscape can be used as readily available 'how to' manuals: they offer full information on the product; they ask the consumer to purchase from the web site; they make site purchases easy; they offer guarantees of satisfaction. Bibliography lists 4 sources. Filename: NetEntr.doc
Industrial Marketing in the 1990s [ send me this paper ] An 18 page research paper that examines how marketing has changed during the 1990s. Specifically looking at how these changes have impacted IBM and the personal computing industry, the writer analyzes the changing landscape of industrial marketing and the forces that shape today's marketplace. Bibliography lists 13 sources. Filename: Indmark.wps
Marketing & The Internet [ send me this paper ] In this 4 page essay, the writer looks at the impact that telecommunications have had upon marketing. An overview of the Internet and on-line services is complemented by several case examples of successful business ventures. The point is kept simple. Bibliography lists 8+ sources. Filename: Mktginrt.wps
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Remember: Not all papers contain examples of thesis statements. Some provide information you can cite in support of your own thesis. To determine if a particular paper provides an exemplary thesis, review its description carefully. If the content suggests that the paper makes an argument or sets out to prove some point, then that paper inherently supports a thesis.
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