Papers On Marketing & Consumer Behavior Page 5 of 234
Web Business / Going Global On The Internet [ send me this paper ] A 5 page essay discussing the challenges and opportunities that await a business when it decides to go global on the Internet. Bibliography lists six sources. Filename: Webiz2.wps
BANK OF AMERICA AND THE PORTER MODEL [ send me this paper ] This 6-page paper examines Bank of American and the banking industry and determines how these two fit into Michael Porter's generic competition model. Bibliography lists 5 sources. Filename: MTbaofam.rtf
Two Approaches to Discrimination [ send me this paper ] A 3 page paper discussing discrimination in the marketing context. There are no social issues at work here, aside from the empirical research that has gone into determining the best approaches to gauging consumer discrimination. Some have claimed that segmentation has gone too far at the expense of synchrony, but there appears to be little empirical research to support those claims. Current research still concludes in favor of the segmented market approach, but there are indications that a broader approach may regain favor in the future. Bibliography lists 4 sources. Filename: MktgSegm.wps
"A Cautionary Tale of the Real Cost of Cards" [ send me this paper ] This 3 page report discusses a December 19, 2003 article in The National Post, in which Canadian journalist, political pundit, and poet, Patricia Robertson presents what she calls "A cautionary tale of the real cost of cards." Highlights of the article regarding the current high rate of consumer credit card debt and what causes it are presented. Bibliography lists only the primary source. Filename: BWcnsume.rtf
"Fish" Fundraiser for the Loyal Order of Moose [ send me this paper ] This potential plan has been developed for the Moose Club as a fundraiser within their local community. It has been designed to be fun for both volunteers and participants, with the added design factor of being repeated on a yearly basis. (Bibliography lists 6 sources. Filename: BBfish.doc
"The End of Marketing"/ Sergio Zyman [ send me this paper ] A 5 page summation and analysis of Sergio Zyman's book The End of Marketing As We Know It. The writer explores how expert marketer Sergio Zyman targets the current "sacred cows" of marketing, a strategy that –considering the veneration that many of these concepts receive—is rather like pointing out that the Emperor isn't wearing any clothes. Zyman asserts that marketers have become so entranced by the process that they've lost sight of the goal—to sell stuff. The writer also includes a brief comparison to Levitt's Marketing Imagination. No additional sources cited. Filename: khendmar.wps
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Remember: Not all papers contain examples of thesis statements. Some provide information you can cite in support of your own thesis. To determine if a particular paper provides an exemplary thesis, review its description carefully. If the content suggests that the paper makes an argument or sets out to prove some point, then that paper inherently supports a thesis.
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