Papers On Marketing & Consumer Behavior Page 5 of 255
Web Business / Going Global On The Internet [ send me this paper ] A 5 page essay discussing the challenges and opportunities that await a business when it decides to go global on the Internet. Bibliography lists six sources. Filename: Webiz2.wps
BANK OF AMERICA AND THE PORTER MODEL [ send me this paper ] This 6-page paper examines Bank of American and the banking industry and determines how these two fit into Michael Porter's generic competition model. Bibliography lists 5 sources. Filename: MTbaofam.rtf
'Got Milk?' Campaign [ send me this paper ] 5 pages in length. The writer discusses the 'Got Milk?' campaign as it relates to the future of milk consumption. Bibliography lists 1 source. Filename: TLCmilk.wps
'Marketing Myopia' - Still Relevant After Nearly 40 Years [ send me this paper ] This 5 page report discusses 'Marketing Myopia' that was written by Theodore Levitt for the Harvard Business Review in 1960. According to Levitt, Business leaders who continue to concentrate myopically on the bottom line, wooing the approval of Wall Street and shareholders for their quarterly earnings performance, are certain to get low marks in their aspirations as marketers. The issue is essential relationship is the one between organizations and their consumers. Bibliography lists 5 sources. Filename: Markmyo.wps
“First Alert” Fire Alarms -- A Marketing Case Study [ send me this paper ] This 6 page report discusses the company “First Alert” and the smoke detectors it markets. It is a simple enough concept -- an unobtrusive, inexpensive, and effective device that can warn people that there is a fire nearby. A smoke detector should be considered as the first line of defense in saving lives and injury in case of fire. “First Alert” has become something of a household name in terms of residential fire protection. The company’s products offer a variety of features, not the least of which is affordability. Bibliography lists 5 sources. Filename: BWfireal.wps
“Generation Rx” [ send me this paper ] A 10 page review of Greg Critser’s expose on the pharmaceutical industry and its impact on American culture. This paper uses a volume of additional research to back up Critser’s contentions. Bibliography lists 10 sources. Filename: PPmedGenRx.rtf
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Remember: Not all papers contain examples of thesis statements. Some provide information you can cite in support of your own thesis. To determine if a particular paper provides an exemplary thesis, review its description carefully. If the content suggests that the paper makes an argument or sets out to prove some point, then that paper inherently supports a thesis.
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