Papers On Marketing & Consumer Behavior Page 12 of 243
Additional Information on Daimler Chrysler [ send me this paper ] 7 pages. Provides current history of Daimler Chrysler as well as their current marketing strategies and research and development projects. Bibliography lists 5 sources. Filename: JGAdcrys.wps
Addressing Three Issues [ send me this paper ] 6 pages in length. The writer addresses three different situations: sending a professional woman to close an extremely important business deal in Saudi Arabia; the plight of contemporary Asian YUPPIES; and whether or not the tobacco industry should ethically continue to advertise its product in underdeveloped countries. No bibliography. Filename: TLC3ishu.wps
Advanced Marketing [ send me this paper ] A 20 page research paper that investigates a number of marketing techniques including: Cause-related marketing, Corporate sponsorship, corporate communication theory, stakeholder theory and an identification of who the stakeholders are, content analysis research method and case studies as a research tool. Bibliography lists 50 sources. Filename: Advmktg.wps
Advancing to the Click and Mortar Business Model [ send me this paper ] A 20 page paper discussing points that need to be considered when adding an electronic commerce component to a standard retail operation, or when beginning a new business with both virtual and physical shopping locations. The paper discusses best practices and whether to make or buy the software that will drive the electronic commerce side of the operation. It also compares the virtual and physical locations, benefits to business and benefits to society. The virtual store is unlikely ever to totally replace the physical brick-and-mortar form. Virtual and physical forms complement each other well, however, providing that the business retains focus on the source of its good fortune, the customer. Bibliography lists 11 sources. Filename: KSebizDevImple.rtf
Advertisements: Appealing to our Need for Autonomy [ send me this paper ] 5 pages in length. The focus herein is on the consumer's need for autonomy in making purchases based on advertisements. Advertisers are more in control of the consumer than we might like to think. This paper will help point out how that is happening. Bibliography lists 5 sources. Filename: JGAauton.wps
Advertising 1920 – 1940 [ send me this paper ] This 3 page paper considers how advertising changed during the 1920’s and how this reflected class and gender changes. The paper gives examples of advertisements that demonstrate this. The bibliography cites 10 sources. Filename: TEad1920.rtf
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