Papers On Marketing & Consumer Behavior Page 14 of 243
Advertising Critique and Questions [ send me this paper ] Three questions answered in 3 pages, each dealing with some aspect of marketing. The first asks for a critique of a print advertisement; the second asks for a discussion of the “3 Cs” of marketing. The last asks for a profile of the environmentally conscious consumer. Bibliography lists 1 source. Filename: KSadvCritQues.rtf
ADVERTISING ETHICS IN PROMOTING TO CHILDREN [ send me this paper ] This 7-page paper focuses on the ethics of advertising, most specifically, advertising to children. Bibliography lists 5 sources. Filename: MTadethi.rtf
Advertising Hershey Chocolate [ send me this paper ] A 7 page paper tracing the advertising of Hershey chocolate from the 1930s through the 1990s and into the present for the purpose of assessing message changes over time. It can be argued that advertising changes society, but in the case of Hershey's chocolate it needed to follow society rather than seeking to change it as leading products changed from cocoa to candy in individual servings. Bibliography lists 5 sources. Filename: KSadvHershey.rtf
Advertising in Singapore [ send me this paper ] An 8 page paper discussing concepts that advertisers need to heed when advertising in Singapore. The bottom line for marketers planning the promotional aspects of the marketing mix in Singapore is that though Singapore is indeed an integral part of the “mysterious” Asia, in pragmatism and practicality the people of Singapore are less comparable to people of some of Singapore’s Asian neighbors. The people have worked hard to raise their standard of living over the past 40 years and they demand quality and value in the items that they choose for themselves. Informative advertising is well accepted in Singapore, but advertisers need to remain aware of the people’s ability to cut through “spin” if they are to reach the greatest success possible with advertising in Singapore. Bibliography lists 8 sources. Filename: KSmktgAdvSing.rtf
Advertising on the Internet; Creating Pull for Bricks and Mortar Stores [ send me this paper ] This 4 page paper considers if it is possible to internet advertising in order to create demand for a product in retail stores and persuade the retailers to stock the goods. The paper looks at the case of Estee Lauders’ ‘Advanced Night Repair Concentrate’, and considers if this type of strategy will persuade the shops to stock the product. The bibliography cites 7 sources. Filename: TEadinter.rtf
Advertising on YouTube [ send me this paper ] This 5 page paper takes a hypothetical target market and explores how a YouTube campaign might be successful. Bibliography lists 5 sources. Filename: SA743You.rtf
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