Papers On Marketing & Consumer Behavior Page 16 of 243
Airline Deregulation Today [ send me this paper ] 8 pages in length. This informative paper on airline deregulation outlines the issues, summarizes the facts, and responds to specific questions concerning deregulation. Bibliography lists 5 sources. Filename: JGAdereg.wps
Airline Marketing Since September 11th [ send me this paper ] 17 pages in length. The ripple effect of September 11th's terrorist attack has touched virtually each and every person in one way or another; however, perhaps nowhere was the detrimental impact felt more severely than in the travel industry. In essence, people were terrified to leave the safety and sanctity of familiar surroundings and, as a direct result, airplane travel plummeted to a new low. This reaction to the potential for subsequent attacks caused untold numbers of airline employees to be furloughed or laid off indefinitely, while the airlines themselves took such an economic beating that many required government bailout in order to remain in business. As such, marketing tactics have reflected the need for people to overcome their fear and once again support the airline industry's precarious existence. Bibliography lists 13 sources. Filename: TLCAirMk.rtf
Airline Strategy: A Comparison of Southwest, Delta, United, and American Airlines [ send me this paper ] A 5 page discussion of the factors influencing airline success and failure. Identifies Southwest as standing head and shoulders above its competitors in term of market share. Notes that this success revolves around Southwest’s emphasis on being a short-haul company; one that doesn’t pretend to offer many of the amenities of the industry icons like Delta, United and American Airlines. Its emphasis is getting from point A to point B in as expedient and efficient manner as possible. The author asserts that while the other airlines wouldn’t benefit as much from changing their route structure they would benefit from a greater concentration on efficiency and less on customer amenities. Bibliography lists 3 sources. Filename: PPairlin.rtf
Airtours: package holiday to Morocco [ send me this paper ] A paper which looks at Airtours as a company, and the marketing strategies which might be used for a package holiday in Morocco. Filename: JLairtours.rtf
Alaska’s Retailers [ send me this paper ] A 3 page paper offering abbreviated SWOT (strengths, weaknesses, opportunities, threats) analyses of Wal-Mart, Subway and IHOP in Alaska, followed by an equally abbreviated marketing plan for a gaming company in Alaska. Bibliography lists 3 sources. Filename: KSmktgRetAK.rtf
Altering the Product Design Process at Acme Foods [ send me this paper ] A 5 page paper proposing an altered approach to Acme’s normal method of product development. Acme Foods is a manufacturer of processed packaged foods for the retail market. Currently it is focusing on the development of packaged refrigerated lunch kits for adults, targeting working adults in offices and manufacturing settings. Acme is an OBM (original brand manufacturer) that supplies outsourced product development and production for national brands as well. The paper proposes implementing a cross-functional team approach to reduce the time to market for a new lunch kit designed for adults. Bibliography lists 4 sources. Filename: KSmktgProdDev.rtf
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Remember: Not all papers contain examples of thesis statements. Some provide information you can cite in support of your own thesis. To determine if a particular paper provides an exemplary thesis, review its description carefully. If the content suggests that the paper makes an argument or sets out to prove some point, then that paper inherently supports a thesis.
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