Papers On Marketing & Consumer Behavior Page 17 of 243
Amazon's Frontiers [ send me this paper ] A 7 page paper assessing some of the areas that Amazon.com traveled through before becoming profitable. Preceding Amazon's arrival at profitability was a metamorphosis almost as complete as that which takes the caterpillar to the form of butterfly. Along the way the company developed a business model that serves it and its customers well. Three of the areas that Amazon has had to navigate are those of technology, the "chasm" of customer acceptance and its own evolution. Bibliography lists 2 sources. Filename: KSmktgAmazTech.rtf
Amazon.com [ send me this paper ] A 3 page paper answering 6 questions about Amazon.com’s strategic direction; use of technology; core competencies; mission statement; and integrity of customer data. No introduction or conclusion. Bibliography lists 5 sources. Filename: KSmgmtAmazon.rtf
American DTC & European PHEC [ send me this paper ] A 15 page research paper that examines the similarities and differences between direct-to-consumer (DTC) ads for prescription drugs in the US and public health education campaigns (PHECs) in Europe. The writer argues that the beneficial aspects of these marketing strategies are similar. Bibliography lists 15 sources. Filename: khdtc2.rtf
AMERICAN MARKETING AND LESS DEVELOPED COUNTRIES [ send me this paper ] This paper examines the statement that marketing practices used by U.S. firms in less developed countries should differ from practices usedin the developed world. Bibliography lists 5 sources. Filename: MTmarldc.rtf
Amy and Air Force Exchange Services [ send me this paper ] A 6 page marketing analysis of AAFES, the company that manages and operates post exchange – PX – stores on military bases and wherever US military personnel are found. The paper examines AAFES' marketing mix and strengths, and assesses the company according to Porter's Generic Strategies. Bibliography lists 8 sources. Filename: KSmktgAAFES.rtf
AN ANALYSIS OF CHURCH & DWIGHT [ send me this paper ] This 5-page paper is a business analysis of Church & Dwight, manufacturers of Arm & Hammer baking soda and other products. The paper discusses the industry (using the Five Forces analysis), performs a SWOT analysis on the company, examines strategies and financial ratios. Bibliography lists 1 source. Filename: MTcdana.rtf
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