Papers On Marketing & Consumer Behavior Page 19 of 243
Analysis of Burger King [ send me this paper ] 5 pages in length. Includes financials, SWOT information, as well as franchisee and information about the parent company, Diageo. Focus is on the standing within the 'burger wars' and whether Burger King will maintain or improve their position. Bibliography lists 6 sources. Filename: JGAbking.wps
Analysis of Maersk Sealand’s Marketing and Political Position [ send me this paper ] A 40 page paper assessing marketing activities at the world’s largest container shipper, Danish Maersk Sealand, which faces both challenges and opportunities for the future. This paper discusses strategy and marketing, and also assesses the company’s position within its industry. The ultimate purpose is to discuss current marketing communications and to make recommendations for the future; the recommended course of action is that of specifically addressing client companies’ surface shipping needs. Bibliography lists 50 sources. Filename: KSmktgMaerskSea.rtf
Analysis of Marketing Opportunities; The Car Market in Australia [ send me this paper ] This 16 page paper examines the macro environment in Australia to consider the suitability of launching a new luxury hybrid car. The paper outlines the product and then considers the economic, demographic, cultural, natural, technological and political influences from the theoretical and the practical perspective. The bibliography cites 7 sources. Filename: TEauscar.rtf
Analysis Of Nokia Corporation [ send me this paper ] A 16 page paper. The writer begins with a very brief introduction to Nokia Corporation. The first section of the paper reports and discusses the historical growth of the company and relates the stages of growth to two specific sets of years – 1992 to 1997 and 1998 to 2001. There were significant changes in Nokia's performance between 1997 and 1998. The second section discusses the challenges Nokia has and is facing and how they have responded to those challenges. The last section discusses the business strategies of each Motorola and Nokia over the last several years. Market share data are included. Bibliography lists 15 sources. Filename: PGnok.rtf
Analysis of Ten Print Advertisements [ send me this paper ] This 10 page paper analyses ten colour advertisements that have appeared in magazines. The paper considers the position of the ad, the target market characteristics and lifestyle traits, the aim of the ad and whether this advertisement would be suitable to run in a different culture. The bibliography cites 10 sources. Filename: TEadanal10.rtf
Ansett Airlines [ send me this paper ] 5 pages in length. Since 1936, the Australian airlines named after founder Reginald Myles Ansett has demonstrated an unwavering attention to performance, safety and customer satisfaction. In order to maintain its high level of industry presence, company executives have endeavored to apply their objective from the inside out, capitalizing upon the importance of internal cohesion as it relates to external performance. Bibliography lists 8 sources. Filename: TLCanset.wps
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