Papers On Marketing & Consumer Behavior Page 21 of 243
Article Review on Adolescent Consumer Behavior [ send me this paper ] This 5 page paper reviews an article entitled "You can't have that! A study of reactive effects and children's consumer behavior," by Amy Rummel and others. The article is summarized and critiqued. No additional sources cited. Filename: SA212art.rtf
ARTICLE REVIEW – CONSUMER BEHAVIOR AND PRICING [ send me this paper ] This 3-page paper focuses on pricing as a controller of consumer behavior, and whether it's effective. Bibliography lists 3 sources. Filename: MTconsbeha.rtf
Aspects of International Marketing [ send me this paper ] This 8 page paper looks at the cultural differences that marketing has to contend with. These may be to different cultural groups within a country or on an international basis. The paper focuses on the international aspects of cultural differences such as masculine and feminist cultures, moral values and also gives some case studies to demonstrate similarities and differences. The bibliography cites 9 sources. Filename: TEculmar.wps
Aspects of Marketing [ send me this paper ] This 9 page paper looks at different issues that need to be considered when looking at marketing. The paper outlines pricing strategy, buyer behaviour, branding, segmentation of the markets and product positioning. The bibliography cites 10 sources. Filename: TEmaris2.rtf
Assessing a New Product at Reliance Communications [ send me this paper ] A 5 page paper examining the wisdom of introducing a new communications device. The management of Reliance Communication, Ltd. needs to assess the wisdom of approving a budget for a new product. It has introduced several new products in recent years, but none has been commercially successful. The company needs to ensure that the current project has more than only a chance to succeed. The paper determines the break-even point of the project and makes recommendations as to how Reliance should proceed. Bibliography lists 1 source. Filename: KSmktgProdIntroNPV.rtf
Assessing Boots’ Loyalty Card Effectiveness [ send me this paper ] A 6 page paper proposing two methods to measure the success of Boots’ loyalty card program. Many stores and several types of retailers have tried loyalty cards at one time or another. They fell out of favor for a time, but some stores’ programs, such as those at Tesco and Boots, raise the quality of the program to the point that customers benefit from using the stores’ loyalty cards. Bibliography lists 5 sources. Filename: KSmktLoyBoots.rtf
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