Papers On Marketing Case Studies Page 3 of 179
Adventurous Traveler Bookstore: An Analysis of a Mail Order Business [ send me this paper ] An 18 page paper which discusses the mail order business called Adventurous Traveler Bookstore. The paper discusses the history of this business, and also provides a SWOT analysis of the company. Adventurous Traveler Bookstore is a mail order business begun in 1994. It worked primarily on the Internet and then was severely challenged by the presence of Amazon.com. Through various approaches to marketing, this company has passed the threat and continued on the road to success. Bibliography lists 8 sources. Filename: RAadtrbook.wps
The Body Shop International / Corporate and Business Level Strategies [ send me this paper ] This 5 page report discusses the separate corporate and business level strategies of this popular and trend-setting cosmetics and toiletries company. Once one of the most avant-garde in “politically correct” employment and marketing strategies, the company has had to struggle with a number of strategic issues as it determines its response to the marketplace of the new millennium. Bibliography lists 5 sources. Filename: Body.rtf
Artemis Sportswear Company (Case Study) [ send me this paper ] This 10 page paper looks at this fictitious firm and provides recommendations. The primary issues are downsizing, cost cutting and employee morale. Various theories are discussed and applied. An annotated bibliography is available for the sources contained in this paper and may be purchased separately (SA416bib.rtf) Bibliography lists 5 sources. Filename: SA417Art.rtf
Edmund's (Case Study Analysis) [ send me this paper ] This 6 page paper evaluates the company, where it is headed and how it started. The company is evaluated in terms of potential profitability, its web site success and changes that it should make to do well. The paper is based on a case study submitted by a student. Bibliography lists 1 source. Filename: SA411Ed.rtf
'Toyland: The High-Stakes Game of the Toy Industry' by Sidney Stern & Ted Schoenhaus [ send me this paper ] It is interesting how toys effect the economy of the nation. Sidney Stern and Ted Schoenhaus have written a book about the toy industry, which is entitled: 'Toyland: The High-Stakes Game of the Toy Industry,' in which they discuss among other things, competition and economics in this field. No other source cited. Filename: PCtoys.doc
“Because I’m Worth It”; The Marketing of L’Oreal [ send me this paper ] This 5 page paper considers the marketing of L’Oreal, how it is undertaken, who the target market are, how they are reached and why the advertising is so successful. The bibliography cites 9 sources. Filename: TEloreal.rtf
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Remember: Not all papers contain examples of thesis statements. Some provide information you can cite in support of your own thesis. To determine if a particular paper provides an exemplary thesis, review its description carefully. If the content suggests that the paper makes an argument or sets out to prove some point, then that paper inherently supports a thesis.
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