Papers On Marketing Case Studies Page 5 of 179
A Brief Overview of Stewart Enterprises, Inc. (STEI) [ send me this paper ] This 3 page paper provides a quick look at this industry giant. When it commenced, who audits its books, and its take on regulation are items included in the analysis. Bibliography lists 3 sources. Filename: SA607STE.rtf
A Business Analysis of Competitors Nintendo and Sega [ send me this paper ] This 4 page paper takes a look at Nintendo and Sega and evaluates these companies. About half of the paper is a comparison chart of the two firms which illustrates their similarities and differences. Items discussed include marketing tactics, product development and target markets. Bibliography lists 6 sources. Filename: SA007Bus.rtf
A Comparison of Barnes & Noble with Amazon.com [ send me this paper ] This 5 page paper provides an overview of each company largely with the use of a SWOTT analysis. The fact that Amazon is a click and click enterprise, versus B&N's click and brick status, is highlighted. Bibliography lists 2 sources. Filename: SA216BN.rtf
A Comprehensive Business Analysis of Microsoft Corporation [ send me this paper ] This 15 page paper provides an overview of the company, its history and its marketing strategy. The recent anti-trust lawsuit is discussed as are financials for a ten year period. Also included is a SWOT analysis, the use of Porter's Five Forces model and analyses with the use of other tools. Recommendations are made. Bibliography lists 7 sources. Filename: SA045Mic.rtf
A Critical Analysis of Eric Schlosser's “Fast Food Nation: The Dark Side of the All-American Meal” [ send me this paper ] A 9 page overview of Schlosser's examination of the fast food industry. The author provides a general overview of Schlosser's premises and reviews Chapter 2 of the book in considerable detail. No additional sources are listed. Filename: PPfastF2.rtf
A Feasibility Study into Opening an Amusement Centre [ send me this paper ] This 18 page paper is a feasibility study into opening an amusement arcade. The writer looks at writing and using a questionnaire to ascertain what the potential customers want, and if there is a gap in the market. A proposal is developed using the 4 P’s, and the wider environment is examined with the use of a PEST analysis. The financial viability is laid out, including a break even analysis. The bibliography cites 9 sources. Filename: TEsoltma.rtf
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