Papers On Marketing Case Studies Page 7 of 167
A New Strategic Plan for the Dell Corporation [ send me this paper ] This 14 page paper looks at the Dell Corporation, its history and mission, and makes a proposal for the future. A new strategic plan is created for Dell. Bibliography lists 20 sources. Filename: SA343Del.rtf
A Plan for a New Wine Store [ send me this paper ] This 5 page paper outlines a plan for the opening of a new wine store aimed at a middleclass audience differentiating by offering advice in the wines sold. The paper gives a description of the product and service, identifies its’ advantage over competing products and looks at the alternative uses of product and service. The paper then sets out some long term objectives and short term goals. The bibliography cites 2 sources. Filename: TEwinest.rtf
A Plan for Marketing Men's Jumpers [ send me this paper ] This 8 page paper outlines a marketing plan for selling men's novelty jumpers. The paper identifies the target market, develops a strategy using the 7 P's of product, price, placement, promotion, people, process and physical evidence. The paper then considers how this may be developed for future marketing and issues of positioning. The bibliography cites 20 sources. Filename: TEnewmen1.rtf
A Profile of Frigidaire [ send me this paper ] This 7 page paper provides an overview of the company inclusive of its history, goals and products. A SWOT analysis is included and the Four P's are discussed. Bibliography lists 7 sources. Filename: SA229Frg.rtf
A REGIONAL BUSINESS STUDY: WEST MIDLANDS [ send me this paper ] This 25-page paper provides a sample marketing report regarding a fictitous consultancy firm setting up a branch in West Midlands in the UK (the company itself is located in South Wales). Factors examined include a STEEPLE analysis, human resources and budgeting. Bibliography lists 40 sources. Filename: MTwesmid.rtf
A Strategic Analysis of a Wal Mart Case Study [ send me this paper ] This 4 page paper examines a case study submitted by a student. Much of the information included comes from the case, but general knowledge about Wal Mart is used as well. No bibliography. Filename: SA432Wal.rtf
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Remember: Not all papers contain examples of thesis statements. Some provide information you can cite in support of your own thesis. To determine if a particular paper provides an exemplary thesis, review its description carefully. If the content suggests that the paper makes an argument or sets out to prove some point, then that paper inherently supports a thesis.
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