Papers On Marketing Case Studies Page 8 of 172
A Strategic Analysis of a Wal Mart Case Study [ send me this paper ] This 4 page paper examines a case study submitted by a student. Much of the information included comes from the case, but general knowledge about Wal Mart is used as well. No bibliography. Filename: SA432Wal.rtf
A Strategic Review of ConAgra [ send me this paper ] This 51 page paper provides an intricate look at this large company. How it performs on the stock exchange is just a small part of this detailed analysis that includes matrices (EFE, IFE, IE, etc.) and a SWOT analysis. Many charts and statistical information are included. This comprehensive financial analysis ends with recommendations and predictions for the company's future. Bibliography lists 34 sources. Filename: SA237CAG.rtf
A SWOT Analysis of the Maytag Corporation [ send me this paper ] This is a 3 page SWOT analysis of the Maytag Corporation (2003). A SWOT analysis (Strengths, Weaknesses, Opportunities, & Threats) of the Maytag Corporation reveals an internationally strong corporation with a good reputation which has recently discovered some of its own weaknesses and areas of vulnerability and has experienced great losses within its first quarter this year (2003) in which it will need to cut over 500 salaried positions for partial recovery. Maytag has however, continued to be innovative in regards to future opportunities and has not only extended its product line and market but also has extended further into the international market with a production agreement with Daewoo Electronics of Korea. Threats to the company include lower production costs in other countries which have resulted in Maytag closing some of its U.S.-based plants and building new plants outside of the U.S. Bibliography lists 5 sources. Filename: TJMaytg1.rtf
A Ten-Week Analysis Of AT&T Stock [ send me this paper ] A 5 page report on the stock share prices of AT&T Corporation over a ten week period of time. The report also briefly explains p/e ratio and AT&T's p/e ratio as compared to the industry. Two illustrations are provided. Bibliography lists 4 sources. Filename: PGattstck.msw
Accelerating the Research Process [ send me this paper ] This 3 page paper looks at a case supplied by the student and considers a situation where planned market reseach used quantitative research followed by qualitative reseach needs to be ready earlier than the planned finish date. The paper considers the way that the schedule may be changed to accelerate the results. The bibliography cites 3 sources. Filename: TEmktsil3.rtf
Achieving “Customer Delight” at Roche Diagnostics [ send me this paper ] A 5 page paper discussing a 1999 article outlining the processes that Roche Diagnostics used to increase its share of “very satisfied” customers in an effort to move beyond that classification into “delighted” customers. Roche’s ultimate goal was to increase market share and revenues. The rationale was that not only were “delighted” customers far more likely to be long-term repeat customers, they also were far more likely to recommend Roche to their friends and colleagues, not only increasing Roche’s revenues but also saving the company the expense of developing these customers itself. The initiative paid off: Roche became the fastest-growing division in its industry. Bibliography lists 3 sources. Filename: KSmgmtCustDelite.rtf
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Remember: Not all papers contain examples of thesis statements. Some provide information you can cite in support of your own thesis. To determine if a particular paper provides an exemplary thesis, review its description carefully. If the content suggests that the paper makes an argument or sets out to prove some point, then that paper inherently supports a thesis.
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