Papers On Marketing Case Studies Page 9 of 168
Activity-Based Costing Applied to Marketing Costs [ send me this paper ] A 3 page paper discussing the case of Colombo frozen yogurt and General Mills’ experience in dealing with the market shift from independent shops to impulse purchasing in a variety of locations. The paper provides a table more realistically assigning shipping and merchandising costs to each market type to reveal greater profitability than was apparent under a non-ABC approach to allocating costs. Bibliography lists 1 source. Filename: KSmktgABC.rtf
Advertising Communications; Nokia; [ send me this paper ] This 6 page paper considers the advertising strategy of Nokia in the mobile telephone market, considering it in isolation with reference to the five communication effects as well as in comparison to other competitors such as Siemen's and Ericsson. The paper looks at specific advertising campaigns and analysis them against this framework. The bibliography cites 10 sources. Filename: TEnokia3.wps
Aer Lingus Case Study [ send me this paper ] This 24 page paper looks at the Irish airline Aer Lingus and considers it marketing and strategy. Written in five parts that paper examines how the company has managed to place customers first so effectively, how knowledge of their customers buying behaviours have helped with decision making processes, the use of customer perception in marketing, the value of relationship marketing and how this may be implemented at Aer Lingus. The bibliography cites 21 sources. Filename: TEaerlingus.rtf
Air Canada [ send me this paper ] This 5 page paper presents an overview of the company as it stands now inclusive of its financial position and marketing plans. The merger with Canadian Airlines is discussed. Competitive factors are assessed and recommendations made. Bibliography lists 5 sources. Filename: SA030Air.rtf
Airbus, Boeing, and Sematech: Competition is Keen [ send me this paper ] A 5 page overview of the competition between Airbus, Boeing, and Sematech in the Airplane manufacturing industry. Recounts the successes and challenges of each company. Emphasizes that appropriate merger strategy coupled with a philosophy of producing the best product at the best price drives each of these companies. Bibliography lists 7 sources. Filename: PPboeing.wps
Airline Advertising [ send me this paper ] This 10 page paper considers the statesmen that "Too much contemporary airline advertising is boring, stereotyped and sexist". The paper examines this using six different airlines advertisements, for television and print and deconstructing the marketing content. The bibliography cites 11 sources. Filename: TEairadv.rtf
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Remember: Not all papers contain examples of thesis statements. Some provide information you can cite in support of your own thesis. To determine if a particular paper provides an exemplary thesis, review its description carefully. If the content suggests that the paper makes an argument or sets out to prove some point, then that paper inherently supports a thesis.
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