Papers On Marketing Case Studies Page 10 of 167
Airline Strategy: A Comparison of Southwest, Delta, United, and American Airlines [ send me this paper ] A 5 page discussion of the factors influencing airline success and failure. Identifies Southwest as standing head and shoulders above its competitors in term of market share. Notes that this success revolves around Southwest’s emphasis on being a short-haul company; one that doesn’t pretend to offer many of the amenities of the industry icons like Delta, United and American Airlines. Its emphasis is getting from point A to point B in as expedient and efficient manner as possible. The author asserts that while the other airlines wouldn’t benefit as much from changing their route structure they would benefit from a greater concentration on efficiency and less on customer amenities. Bibliography lists 3 sources. Filename: PPairlin.rtf
Alcohol Beverage Segments and Fosters in Australia [ send me this paper ] This 16 page paper examines the way in which the alcoholic drink market could be segmented. These segments are then applied to the well known Australian company Fosters, identifying which of the segments are most important and why, looking at the characteristics and behaviour of the segments. The bibliography cites 7 sources. Filename: TEfoster1.rtf
Alternative Solution for a Potentially Compromising Business Situation [ send me this paper ] A 5 page solution to a situation facing a new-hire at a company which manufactures therapeutic medical devices. The new-hire has been instructed to misrepresent their volume needs to an outside provider with the intent of canceling the order after the smaller volume which is really needed had been obtained. Although the supervisor sees this as the only means of obtaining the small quantity of specialized tool upon which company survival rides (a volume which the outside firm could not feasibly produce with any profitability for themselves), the new-hire recognizes that misrepresenting his company’s intentions to another company would not only be a sure way of gaining an even worse industry reputation than what his new company already had but quite possibly immerse the company in a costly and counterproductive legal proceedings. The new-hire figures out an alternative approach which preserves both his personal ethics and his company’s reputation. No sources are listed. Filename: PPbusAny.rtf
Amazon.com [ send me this paper ] Amazon.com is the wonder company of the web. It is the one stop shopping gate to books, videos and music. This 5 page paper explores the issues facing Amazon.com, analyzes the structure by applying Porter's Five Forces Model and provides a SWOT analysis. Bibliography lists 3 sources. Filename: KTamazon.wps
Amazon.com Case Study [ send me this paper ] This 6 page paper answers specific questions regarding Amazon and its market. The questions include consideration of how or why Amazon have been a successful online retailer, whether or not Amazon customers also use other sites to shop for books and CDs, what aspects of customer services have aided Amazons development, why high turnover does not necessarily result in higher profits, the differences between an online and a bricks and mortar experience and the potential problems Amazon.com may face as they continue to expand their product ranges. The bibliography cites 10 sources. Filename: TEamazonmark.rtf
America West Airlines [ send me this paper ] A 5 page paper discussing America West's competitive strategies. America West has been able to effectively compete against Southwest Airlines, American and Delta. This paper examines reasons it has been able to be effective and makes recommendations as to how it can enhance its competitive position, which is already strong in the limited number of markets it serves. Includes one chart; bibliography lists 1 source. Filename: KSAmWest.rtf
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Remember: Not all papers contain examples of thesis statements. Some provide information you can cite in support of your own thesis. To determine if a particular paper provides an exemplary thesis, review its description carefully. If the content suggests that the paper makes an argument or sets out to prove some point, then that paper inherently supports a thesis.
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