Papers On Marketing Case Studies Page 16 of 172
Analysis of the J. Peterman Company [ send me this paper ] This 5 page paper evaluates, with the use of a SWOT analysis, the J. Peterman Company that specializes in catalog sales. The company's problems are discussed in light of the founder's own revelations. Why the company became bankrupt, and the company's future, are each explored. Bibliography lists 1 source. Filename: SA127JP.rtf
Analysis of the Supermarket Sector in the UK [ send me this paper ] This 8 page paper examines the UK retail supermarket sector. The paper begins with a LoNGPEST analysis of the industry, looking at the local, national and global influences of political, economic, social and technological factors. The paper then conducts a Porters Five Forces Analysis before comparing to two largest supermarkets in the UK. Tesco’s and Sainsbury’s and looking at their generic strategies. The bibliography cites 4 sources. Filename: TEUKsprmkt.rtf
Analysis of the Target Corporation [ send me this paper ] 5 pages in length. Target Corporation is re-inventing itself in a time when most retail discounters are having troubled times. In fact, with Target's new logo-display ads and 'cheap chic' atmosphere, it is rapidly becoming a major competitor for all of the other major discount chains. Bibliography has 10 sources. Filename: JGAfashn.wps
Angel Crest Manor: A Call for the Return to the Basics of Long-Term Living Assistance [ send me this paper ] A 5 page discussion of the problems being experienced by this long-term care facility for the elderly. Originally based on the provision of the needs of a low-income community, this facility has strayed from its original mission to emphasize appearance over function. Suggests a return to the basics of community health needs. Bibliography lists one source. Filename: PPretir2.wps
ANN TAYLOR -- PROFILE AND ENVINROMENT [ send me this paper ] This 4-page paper provides an overview of women's apparel retailer Ann Taylor. Also discussed are environmental factors impacting Ann Taylor. Bibliography lists 3 sources. Filename: MTanntay.rtf
Apollo Data Loggers [ send me this paper ] This 8 page paper examines a case study supplied by the student defines a target market and develops a strategy to appeal to that market and successfully communicated with it. The example is of a company that manufactures equipment that monitors and records environmental conditions for the food industry. The bibliography cites 7 sources. Filename: TEapollo.rtf
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Remember: Not all papers contain examples of thesis statements. Some provide information you can cite in support of your own thesis. To determine if a particular paper provides an exemplary thesis, review its description carefully. If the content suggests that the paper makes an argument or sets out to prove some point, then that paper inherently supports a thesis.
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