Papers On Marketing Case Studies Page 18 of 172
Apple; Marketing and Position [ send me this paper ] This 9 page paper looks at different aspects of Apple Inc including marketing, market share, positioning and market strategies. The first part of the paper develops three personas representing target markets for the iPod, the iMac and ITunes. The second part of the paper examines the way ITunes has been marketed using the 4 P's model and then utilizes the 6 M framework to assess an iTunes promotion. The third part of the paper briefly considers the strategic reasons behind the launch of the iPod and iTunes. The bibliography cites 9 sources. Filename: TEapitunem.rtf
Applying Sales Management Principles: Gateway Inc. [ send me this paper ] An 11 page paper. This essay presents a sales plan for Gateway, Inc., which is the #2 direct marketer of personal computers. Topics include: description of Gateway, Inc, including their vision and philosophy; selected fiscal data; marketing mix (4Cs); competition; fiscal comparison with primary competitor; competitive environment; goals; marketing strategies; sales plan monitoring and controlling; summary and conclusions. 2 tables are included. Bibliography lists 12 sources. Filename: PGgate.doc
Article Review / Sales Achievement [ send me this paper ] 1 page review of a Sales & Marketing Management article entitled "Ensuring Excellent Selling," in which the author discusses the habits and techniques of Sales Force award winners. No Bibliography. Filename: Salesart.wps
Assessing a Marketing Campaign [ send me this paper ] In 2005 the UK Conservative party launched part of there political campaign as an attack on the government management of the health service. This 3 page paper assesses the marketing communications campaign, identifying the likely marketing communications objectives for the campaign and discussing how these objectives may be evaluated. The bibliography cites 2 sources Filename: TEmarcons.rtf
Assessing Five Coffee House Websites [ send me this paper ] This 3 page paper compares and contrasts five websites for coffee houses, assessing the main purpose of the websites, how they communicate and if they facilitate bilateral communication. The chains looked at are Dunkin Donuts, Starbucks, Caribou Coffee, Stumptown Coffee And Intelligentsia Coffee. Filename: TEcoffweb.rtf
Assessment of the American Airlines Website [ send me this paper ] This 5 page paper assesses the American Airlines web site from a marketing perspective. The format, content and general presentation of the web site are all assessed to determine the way it may help the company and how it may help to generate revenues. The bibliography cites 4 sources. Filename: TEaawebs.rtf
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